Plans that leave the slide.
Every brand plan gets content, a calendar and a send date.
OCE and UI/UX designerPortfolio2026
AbhishekTomar
I turn brand plans into campaigns doctors open, read and act on. Associate MCE Manager at Novo Nordisk India, designing the content, screens and films that power every send.
★Plans that sell
✦3.5x content with AI
Showreel 2026
30 seconds of motion that moves doctors.
About
Me
Designer, motion maker and AI tinkerer, with an M.Sc in Chemistry that helps me speak science with medical teams. Now studying marketing at IIM Nagpur.
Since February 2023 I have shaped how Novo Nordisk India talks to doctors online. I led the UI/UX of the India HCP Portal, designed conversations for the NIAA WhatsApp chatbot, and built the e-learning experience behind WE Learn Obesity.
Today I run omnichannel engagement (OCE). I take a brand plan off the slide and into the field: the content, the calendar and the campaigns across BCE emails, RTEs and WhatsApp, all built to back the sales team. An AI workflow I set up lifted our asset output 3.5x, to more than 1,000 a year.
I plan the campaigns, design the screens and make the films that reach 30,000+ doctors, on the channels they already use.
Omnichannel
Engagement
A brand plan is only as strong as its execution. I own the journey from plan to the message a doctor opens on their phone.
01
Brand plans
Every plan turned into a clear calendar with a goal, a message and a send date.
02
Content
Brand content made for each channel, approved through MLR, that doctors love.
03
Campaigns
Sent and scheduled across every doctor touchpoint.
BCE emailRTEWhatsAppHCP portalDigital Sales calls
04
Sales impact
Doctors stay engaged between visits, so every sales call lands warmer.
Content worth opening.
Made for each channel, so doctors read it instead of deleting it.
Execution that sells.
Campaigns timed with the field force, so every visit builds on the last.
Brands I've driven, from plan to launch
Rybelsus
- Brand plan
- Content
- Execution
- Launch
Wegovy
- Brand plan
- Content
- Execution
- Launch
Ozempic
- Brand plan
- Content
- Execution
- Launch
Awiqli
- Brand plan
- Content
- Execution
- Launch
Omnichannel engagementBCE · RTE · WhatsAppUI/UX designMotion graphicsGen-AI contentHCP portals
Selected
Work
A record-breaking tool, then six projects from Novo Nordisk India.
Record breaker · Interactive tool
FIB-4 Calculator
A web calculator that lets doctors check a patient's FIB-4 liver score in seconds. It broke every engagement record we had, with the highest click rate Novo Nordisk India has ever recorded.
PlatformEnd-to-end UI/UX strategy for the portal doctors use to learn and engage.
30,000+
India HCP Portal
HCPs onboardedConversational UXWhatsApp flows for doctors, plus the NovoPulse channel for pharmacies.
26,000+
NIAA and NovoPulse
HCPs and 500+ pharmaciesE-learningUI/UX for an online education series of 12+ modules for doctors.
Gold
WE Learn Obesity
PMi Awards 2026CampaignAssets and films with a view rate 35.4% above benchmark, plus Slice of Life videos with 3M views.
16.4M
Weight of Diabetes
impressionsContent at scaleLed India's Portal Plus pages, a global benchmark. Built 240+ myself.
500
Portal Plus
pages for IndiaAI workflowAI design workflow, AI-voiced brand films, auto-tagging and referencing.
3.5x
AI content engine
output, now 1,000+ assets a yearWE Learn Obesity: An Online Education Series
Gold in HCP Education, Training and Support at the PMi Awards 2026, run by the PM Society in London. I was one of the three-person core team and designed the UI/UX.
All recognition
2026
Gold, PMi AwardsWE Learn Obesity
Dec 2024
Innovative Content CreationCreative and impactful strategy
Dec 2024
MCE ExcellenceMultichannel engagement
Dec 2024
Star PerformerHealthcare innovation and collaboration
Nov 2024
GBS Sports AwardGlobal Business Services sports
Feb 2024
Award for ExcellenceDriving key deliverables
My
Journey
From a chemistry lab to leading digital engagement for doctors. Every degree, role and milestone, in order.
B.Sc Science
Dr. Bhimrao Ambedkar University (DBRAU), Agra
M.Sc Chemistry
Dr. Bhimrao Ambedkar University (DBRAU), Agra
Freelance UI/UX designer and content creator
Web and mobile app design, plus 150+ product design videos
UI/UX, Web and Digital Multimedia Design
DesignBoat UI/UX School
Joined Novo Nordisk India
Content Designer, then MCE Consultant (Feb 2024), MCE Professional (Sep 2024) and now Associate MCE Manager
Five company awards
Including Innovative Content Creation, MCE Excellence and Star Performer
Intelligent Interaction Design
Indian Institute of Science (IISc), Bengaluru
Gold, PMi Awards
WE Learn Obesity, PM Society, London
Executive Education, Marketing
Indian Institute of Management (IIM) Nagpur
EMERGE Leadership Development Program
Emerge, Denmark · Leadership Development and Business Strategy
Skills
& Tools
What I use in 2026: omnichannel planning, AI agents, Gen-AI production and app building, on top of solid design craft.
Figma
Claude
After Effects
ChatGPT
HeyGen
ElevenLabs
Premiere Pro
Magnific
Gemini
RunwayML
Synthesia
Copilot
Photoshop
GitHub
Omnichannel
OCE brand plans, BCE, RTE and WhatsApp campaigns, Next Best Action journeys, HCP segmentation and personalisation, MLR-ready content
AI and automation
Agentic AI workflows, prompt engineering, AI video, voice and presenters, auto-tagging and medical referencing
App building
Android apps built with AI and shipped as APK files through GitHub, from a finance tracker to a GPS camera
Design
UI/UX, design systems, conversational and chatbot UX, accessible design, UX research
Motion and content
Motion graphics, video editing, storytelling, podcasts and shorts, social media content
Research
Medical referencing with PubMed and Semantic Scholar, data-driven design, SEMrush
Thank you
for scrolling
Let's build something doctors actually use.